Communication Manager

04 Sep 2023, Bucharest

Consultant: Sales Consulting

The Communication Manager is a key role responsible for developing and executing an organization's communication strategies to enhance its reputation, promote its goals, and engage with various stakeholders effectively. This role requires a combination of strategic thinking, creativity, and excellent communication skills to ensure consistent and impactful messaging across various channels.

Key Responsibilities:

  • Strategy Development: Collaborate with senior management to develop comprehensive communication strategies that align with the organization's goals, values, and target audience.
  • Message Development: Craft compelling and clear messages that effectively communicate the organization's mission, initiatives, products, and services to various stakeholders, ensuring consistency in tone and branding.
  • Stakeholder Engagement: Build and maintain relationships with key stakeholders such as clients, employees, investors, media, and the general public. Engage with stakeholders through various channels, including press releases, newsletters, social media, and events.
  • Media Relations: Act as the organization's spokesperson and cultivate relationships with media representatives. Develop press releases, respond to media inquiries, and proactively pitch stories to secure positive media coverage.
  • Content Creation: Create and curate content for different communication channels, including website, social media platforms, blog posts, videos, and infographics. Ensure content is engaging, informative, and aligned with the organization's messaging.
  • Crisis Communication: Develop and implement crisis communication plans to address potential issues that may arise. Respond to crises promptly and manage the organization's reputation during challenging situations.
  • Internal Communication: Facilitate effective internal communication by developing communication plans to keep employees informed and engaged. This could involve newsletters, intranet updates, town hall meetings, etc.
  • Event Management: Plan and execute events such as product launches, press conferences, workshops, and seminars to showcase the organization's offerings and interact with stakeholders.
  • Measurement and Analysis: Track and measure the effectiveness of communication strategies using key performance indicators (KPIs). Use data to refine strategies and optimize communication efforts.
  • Market Research: Stay updated on industry trends, competitor activities, and emerging communication tools and techniques. Apply insights to continuously improve the organization's communication approach.



  • Bachelor's degree in Communication, Public Relations, Journalism, Marketing, or a related field. Master's degree is a plus.
  • Proven experience in a communication role, preferably in a managerial or supervisory capacity.
  • Strong written and verbal communication skills, with the ability to tailor messages for various audiences.
  • Proficiency in using various communication channels, including social media, email, press releases, and public speaking.
  • Knowledge of media relations, crisis communication, and stakeholder engagement.
  • Excellent organizational skills with the ability to manage multiple projects and priorities.
  • Creative thinking and ability to generate innovative communication ideas.
  • Familiarity with digital marketing tools and analytics for measuring communication effectiveness.
  • Strong interpersonal skills and the ability to collaborate with cross-functional teams.
  • Adaptability to dynamic situations and a fast-paced environment.
  • Ethical conduct and a professional demeanor.
  • Knowledge of industry-specific regulations and compliance is a plus.