14 Apr 2021, Bucharest/Remote
Consultant: Cosmina Dilimot
Drive and deploy ‘Irresistible engagement’ with shoppers & customers at prioritized touchpoints along the purchase journey which drives conversion, brand equity and category share growth as well as building strategic value with key customers.
Customer Marketing Manager OTC & Vitamins will take responsibility for translating category and brand strategies into specific pharmacy channel and customer activities in order to win at shelf.
Development of CATMAN strategy:
Lead Romania and Bulgaria CATMAN planning process with direct contribution to ComEx MAPs and 3/1 Plan;
Represent Romania and Bulgaria in quarterly Customer Marketing review process with Area;
Source of strategic expertise for Customer Marketing Managers, Sales and Brand owners in terms of category and channel trends for all product categories.
Drive CATMAN execution:
Responsible for driving in-depth category expertise, shopper & customer research projects, category insight mining in order to provide business with full understanding of shopper / customer behavior / trends and new opportunities;
Drive improvement of Customer Activities via in-depth analyses (pricing, promo tactics, competitive activity, customer strategy);
Play active role in Core Assortment Strategy development (partnering with Customer Marketing and NRM);
Lead strategic customer projects in cooperation with relevant KAMs (category building promotional strategies, category (shelf space) projects, engagement in strategic meetings (Top to Top);
Defining category gaps & opportunities and creating recommendations to Brand owners, Customer Marketing Managers, Sales;
Drive CATMAN capabilities within organization (Customer Marketing, Brand Marketing, Finance, Sales);
Drive adoption of CATMAN tools in the organization.
Collaborate with Area ComEx Team with focus on 3/1 Plan delivery;
Collaborate with cross functional teams at in respect to customer actional plans;
Support sales team with all CATMAN related projects;
Support KAMs in building relationship with key trade partners.
University degree in economics or business administration, sciences or engineering;
Bachelor’s degree in Economics or Business;
Proven experience in customer marketing/shopper marketing/ trade marketing/ or sales;
Proven experience in developing and delivery of customer activation plans;
Proven track record of excellent commercial acumen in shopper marketing area;
Demonstrable leadership and influencing skills;
Experience within FMCG shopper marketing, sales or marketing as an advantage;
Very good analytical skills;
Detailed understanding of shopper / customer marketing and shopper / customer behavior across all channels;
Expertise in engaging and effective cooperation with sales teams;
Good level of English.
* Only the eligible candidates will be contacted. Thank you for your interest!
Sunt de acord ca SOCIETATEA SALES CONSULTING S.R.L să poată folosi detaliile mele pentru a-mi transmite informaţii despre serviciile si produsele acestora prin poştă, poştă electronică, SMS, MMS, telefon, medii de socializare, notificări tip push în aplicaţii şi prin alte mijloace. Înţeleg că pot să renunţ la această opţiune în orice moment.